๐Ÿ“ So What Strategy Builder

Building Your Argument

Start with the governing thought โ€“ your main recommendation or conclusion. Work backwards: what must be true for this to be valid?

Choose your logic type:

Grouping Logic (answers "WHAT") โ€“ independent items at the same level. Use when listing components or options.

Deductive Logic (answers "WHY/HOW") โ€“ each point builds on the previous. Use when proving causation.

MECE Test: Supporting points must be Mutually Exclusive (no overlaps) and Collectively Exhaustive (no gaps).

What the audience accepts as true
The change or problem creating tension
Optional but recommended
โ†’ Start Here Your main point โ€“ the "So What?"
Typically 2โ€“4, must be MECE
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